Marketing 2.0 (sau ce pot invata antreprenorii de la Paris Hilton)
Un post interesant explicand ce pot invata antreprenorii de la Paris Hilton:
Restul articolului, aici.
If Madonna was Marketing 1.0 then Paris Hilton is Marketing 2.0. She’s a
real life version of what value is and how it is created today.
Though she hired a publisist to get her on Page 6 She never really
talked about herself. She talked about other people. She would mention the
designers of her clothes, the club she was going to, who made the sweater for
her dog, all without any guarantee of any return. She just threw out
links.
It didn’t take long for designers and club owners to realize that Paris
Hilton was a walking billboard. So they embraced her. She paid attention to
them, so they paid attention to her. [...]
Restul articolului, aici.
RSS 
Email
Cool, cool, cool cat cuprinde, multumesc de link.
Posted by
Anonymous |
September 22, 2006 12:43 AM